2025 Checklist

Building Trust from Day One: A Checklist for African Fintechs

A practical checklist to earning user trust from day one, especially in African fintech.

No fluff. No theory. Just hard-won lessons from founders, engineers, and operators at Miden, Startbutton, SBK, and Yenmo.

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    In African fintech, trust isn’t something you earn after growth, it’s what makes growth possible. From day one, every decision you make either builds it or breaks it.

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    Okiemute DA

    CEO, Miden

    who IT'S FOR?

    • Fintech founders launching in Africa
    • Product managers who want to ship with trust baked in
    • Investors who care about real product fundamentals

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    Written by experts working across notable African startups and scaleups, including Miden, Startbutton, Paystack, Yenmo, and Credrails.

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    What's Inside:
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    • 9 field-tested strategies to build trust from your first user
    • Why borrowed credibility (banks, badges, infra) matters more than branding
    • How to communicate compliance like a product feature
    • What trust looks like in Nigeria vs Ghana vs Kenya
    • A one-page checklist to sanity-check your trust stack

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